Search Engine Optimization (Seo) - Sniping Google Ranks
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Before you go yelling to the company that provided your professional SEO services, understand that this doesn't mean that PageRank isn't important. It is - just not in the way you may have thought. PR is one of the main tools Google uses to decide your page ranking on the search engine; with the creation and use of Latent Semantic Indexing (LSI), PageRank may become even more important.
Content. Content is literally king when it comes to search engine rank-ability. The amount of information based, keyword relevant content that your site contains has a direct bearing on where your pages will rank in the cyber world. I've heard that a website should contain twenty or more pages before some search engines will even begin to index the complete site at all. Whether this is true or not is unclear, but from what is understood about LSI, it would not be surprising to me if this were true.
You need words related to your topic. Even if you write just about your keywords Google wants to give the reader the most benefit out of the topic. This includes other ideas and subjects related to the keywords. The more related keywords you have the more relevant your content is to your keywords and therefor the better value to the reader and higher search engine optimization. Keywords can't be the only content.
semantic seo That goes for pages you link to, also. Some professional SEO services don't pay attention to the PR of those pages, when they most definitely should. An outgoing link from your page to a PR0 page can very well get you penalized. Link farms are a bad idea because of this; Google either ignores the links or seo penalizes you for them.
The marketing copy and sales page must not be too sleazy on a backlinking tool. You know the one. Huge promises, empty features. If it's sleazy on the outside, chances are it will be sleazy on the inside. This is true for any SEO tool you buy. But this is especially true for link building tools because links are not something you can have removed easily once you make a bad link building decision. If you get penalized by Google the only way to dig yourself out is with purchasing or building quality links or by deleting the pages that have been flagged.
These 4 steps are only the tip of the iceberg when it comes to SEO, be sure to Google "Google Secrets", "SEO Moz", "SEO for Firefox", and "Matt Cutt's Blog" (Google software engineer who works on search).
Content. Content is literally king when it comes to search engine rank-ability. The amount of information based, keyword relevant content that your site contains has a direct bearing on where your pages will rank in the cyber world. I've heard that a website should contain twenty or more pages before some search engines will even begin to index the complete site at all. Whether this is true or not is unclear, but from what is understood about LSI, it would not be surprising to me if this were true.
You need words related to your topic. Even if you write just about your keywords Google wants to give the reader the most benefit out of the topic. This includes other ideas and subjects related to the keywords. The more related keywords you have the more relevant your content is to your keywords and therefor the better value to the reader and higher search engine optimization. Keywords can't be the only content.
semantic seo That goes for pages you link to, also. Some professional SEO services don't pay attention to the PR of those pages, when they most definitely should. An outgoing link from your page to a PR0 page can very well get you penalized. Link farms are a bad idea because of this; Google either ignores the links or seo penalizes you for them.
The marketing copy and sales page must not be too sleazy on a backlinking tool. You know the one. Huge promises, empty features. If it's sleazy on the outside, chances are it will be sleazy on the inside. This is true for any SEO tool you buy. But this is especially true for link building tools because links are not something you can have removed easily once you make a bad link building decision. If you get penalized by Google the only way to dig yourself out is with purchasing or building quality links or by deleting the pages that have been flagged.
These 4 steps are only the tip of the iceberg when it comes to SEO, be sure to Google "Google Secrets", "SEO Moz", "SEO for Firefox", and "Matt Cutt's Blog" (Google software engineer who works on search).
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